'' Francois le Roux isn’t your average “theory-on-a-whiteboard” sales coach. He’s the real deal—the highest-rated sales coach on Google in Africa, and for good reason ''

With over 17 years of hard-earned experience across commercial, real estate, and retail industries, Francois has built, run, and scaled multiple successful brands at a national level. He doesn’t just teach sales—he leads his own top-producing sales teams every single day in the trenches. No theory. No fluff. Just results.

While most coaches stick to motivational speeches and outdated scripts, Francois is out there doing what others only talk about. His practical, no-nonsense sales training is battle-tested, based on real-world selling, negotiating, pitching, cold calling, and closing.

His techniques have already equipped over 550,000 sales professionals across Africa with tools that actually work—on the ground, in the heat of the deal. If you're tired of the soft, safe, textbook approach and you’re ready to get gritty, grow thicker skin, and dominate your market like a real Rockstar, then you’re exactly where you need to be.

This is not a seminar. This is a Sales Revolution.

Welcome to The Next Level of your sales career.

Welcome to Francois le Roux—Africa’s #1 Sales Coach.