The reality is that the challenges faced by the real estate industry are not rooted in property-related issues, but rather in a fundamental gap in sales competency

You might be a realtor who is currently feeling the disconnect between theoretical training hosted by business coaches, sales managers, or lawyer groups, and practical negotiational sales closing techniques, and it's killing your sales career and potential income. 

The real estate landscape has changed dramatically. Gone are the days when the agent was the sole gatekeeper of market knowledge. Today, clients walk into conversations having already toured homes online, checked listings, run valuations, and even “negotiated” on WhatsApp. In short, the wow-factor is gone.

That’s why now, more than ever, agents need more than market knowledge; they need practical negotiation skills, powerful client-handling strategies, and the confidence to control the sales process from cold call to closing.

This course is not theoretical. It’s a war-room, pressure-tested, real-world sales training designed around five critical pillars every real estate professional must master if they want to list more, earn more commission, sell more, and close stronger OTP's.

Master the Rockstar Five Pillars of Practical Real Estate Selling

1. Mastering Cold Calling and Negotiating Evaluations

The most undertrained skill in real estate today is the skill of using your Evaluations to Cold Call, Control Market Share and Increase Referrals within your prospective area. During Week 1 of this Skill Development Course, you will be taught how to use your CMA/Lightstone/ Loom reports as the most effective cold calling medium to keep building an evaluation pipeline that keeps your listing opportunities full, no matter what the market is doing.

Includes:

• Custom cold calling pitches (telephone and door-to-door)
• Practical Objections training with Overcoming Closing Techniques
• Techniques to handle and overcome objections.
• Pressure training to build confidence.
  
• Cold Calling "hooks" for more meeting conversions

2. Finding Buyer and Sellers Practically

The lifeblood of any realtor's life is finding the right buyers and sellers. Learn how to use your landlords, evaluations, and social media to practically negotiate potential clients into investing or selling their properties. This module is a revolutionary new way to increase clients practically. Learn some of the best sales techniques from Francois le Roux in a practical way that has already changed the lives of over 9000+ realtors in South Africa, Namibia, Australia, and the USA. 

Includes:

• How to turn your rental book into a selling machine.
• Learn to negotiate with investors to acquire more properties
• How to create market awareness for selling potential 
• Turning non-sellers/buyers into potential clients, and closing techniques. 
• Understanding Evaluations into Buyers/Sellers Pipeline.

3. Exclusive Mandate Negotiation

Those who control the stock control the market. This is the foundation of Rockstar Mandate Negotiations. Listing overpriced stock and on an open mandate is not the way to control the market; this is why negotiating more effectively and controlling exclusive mandates are the most vital skills a realtor can master practically. If you feel you are not in control during the listing process, this part of the course will change your life.  Struggling with objections like “We’ll think about it” or “We want to list with multiple agencies” will be a thing of the past. 

Includes:

• Practical sales pitches to negotiate open into exclusive mandates.
• Practical sales pitches to renegotiate mandate terms.
• Increased confrontation resistance during negotiations.
• Techniques to control sellers' unrealistic mandate expectations.
  

4. Mastering Financial Negotiations

Learn to handle financial negotiations like a true rockstar during this module. The major difference between high-earning realtors and those struggling to earn more than a million a year in commission is the ability control the 4 financial negotiations of real estate. If you are listing overpriced properties, earning a low commission, and consistently have to drop price with presenting properties to prospective investors, then this module will assist you to take control of your financial negotiation future. 

Includes:

• 3 Techniques to negotiate market related pricess with sellers. 
• How to create market fear during listing negotiations: Closers.
• How to negotiate a seller down in a over priced market. 
• Practical Commission Negotiations to earn 7% on every OTP
• Upselling Techniques for low OTP offers. 
• Market Growth Negotiations as investments.

5. Closing the Deal at Viewings

You showed the property. The buyer is impressed. But then comes: "We’ll think about it.” "We’re praying on it.” "We’re seeing another property." Where did you go wrong? Thousands of agents know square meters, levies, and neighbourhood stats… yet have never been taught how to present a property to the buyer’s emotions, handle objections with confidence, and guide the conversation toward a signed OTP, professionally and without sounding pushy. If your team avoids confrontation, loses momentum during viewings, or allows buyers to walk away “to think about it”, this course fixes that.

Includes:

• Practical sales pitches to negotiate open into exclusive mandates.
• Practical sales pitches to renegotiate mandate terms.
• Increased confrontation resistance during negotiations.
• Techniques to control sellers' unrealistic mandate expectations.

📅 Duration: 6 Weeks

Weekly theoretical & practical sessions with the Rockstar Sales Coach

Live roleplay and objection-handling workshops

Exclusive sales scripts and negotiation templates

Sales Manuals, Audio Recording of Sales Closers and Personalised Assistance from Francois le Roux