WINE & HOSPITALITY 4 WEEK SALES COURSE

Next Course Starts on the 5 March 2026. (Seating limited to 25)

TAKE YOUR HOSPITALITY SALES TO THE ROCKSTAR LEVEL BY UPSKILLING YOUR SALES TRAINING IN JUST 4 WEEKS!!!!

In the hospitality and wine industry, sales don’t happen behind a desk — they happen face to face, table to table, tasting to tasting. Every guest interaction is a sales moment, whether it’s a waiter recommending a wine, a receptionist handling an enquiry, or a guide hosting a tasting or game drive. 

Every hotel, guest house, game farm, and wine estate invests hundreds of hours perfecting the product — the rooms, the food, the wine, the service standards. Yet almost no time is spent developing the one skill that actually turns those experiences into revenue: sales confidence. Instead, businesses rely on personality and hope for the best.

Hospitality Sales training by Francois le Roux turns hotels, guest houses, game farms, and wine farms into high-performance environments where teams know exactly how to engage guests, increase spend naturally, and create experiences that guests remember, talk about, and come back for.

 What changes when your team is coached:

Higher average spend per guest through confident upselling (wine pairings, premium pours, add-ons, desserts, experiences).

Better conversion from enquiries to bookings (functions, tastings, tours, events, accommodation).

More repeat customers because staff learn how to build loyalty and create “VIP” moments.

Improved complaint handling with calm, professional communication that protects your brand.

Stronger staff confidence and accountability so performance becomes consistent, not mood-dependent.

More 5-star reviews and referrals driven by customer experience and proactive service.

Increased profit margins by selling value instead of discounting.

A unified sales culture where every team member understands their role in revenue growth.

📅 Duration: 4 Weeks

90 MINUTES of in-person/online skill development with Francois le Roux PER Week.

Sales Manual & Custom Sales Scripts Supplied

Practical Interaction every week.

Certificate of Completion 

For groups bigger than 10 participants, don't hesitate to get in touch with our Bookings Department directly for specialised pricing.