WINE & HOSPITALITY UPSELLING COURSE

TAKE YOUR RESTAURANT, HOTEL, GUEST HOUSE OR SPA TO THE ROCKSTAR LEVEL BY UPSKILLING YOUR UPSELLING IN JUST 4 WEEKS!!!!

In the hospitality and wine industry, real connections happen face to face — from table to table, tasting to tasting. Every time you interact with a guest, it’s a chance to make a sale, whether you're a waiter recommending a wine, a receptionist answering an inquiry, or a guide leading a tasting or game drive. 

Hotels, guest houses, game farms, and wine estates dedicate countless hours to perfecting their offerings, from the rooms and food to the wine and service standards. But surprisingly, little focus is placed on developing the crucial skill that truly turns these experiences into revenue: sales confidence. Instead, many rely on personality and hope for the best.

With Francois le Roux’s Hospitality Sales training, hotels, guest houses, game farms, and wine estates transform into vibrant, high-performance spaces. Teams learn exactly how to connect with guests, naturally increase spending, and craft memorable experiences that guests talk about, cherish, and eagerly return for.

 What changes when your team is coached:

Higher average spent per guest through confident upselling (wine pairings, premium pours, add-ons, desserts, experiences).

Better conversion from inquiries to bookings (functions, tastings, tours, events, accommodation).

More repeat customers because staff learn how to build loyalty and create “VIP” moments.

Improved complaint handling with calm, professional communication that protects your brand.

Stronger staff confidence and accountability so performance becomes consistent, not mood-dependent.

More 5-star reviews and referrals driven by customer experience and proactive service.

Increased profit margins by selling value instead of discounting.

A unified sales culture where every team member understands their role in revenue growth.

📅 Duration: 4 Weeks

90 MINUTES of in-person/online skill development with Francois le Roux PER Week.

Sales Manual & Custom Sales Scripts Supplied

Practical Interaction every week.

Certificate of Completion 

For groups bigger than 10 participants, don't hesitate to get in touch with our Bookings Department directly for specialized pricing.